Program
Click here for the 2010 Conference Program-at-a-Glance.
TTRA 2010 Conference Sessions – Preliminary Details
** Click on the presentation titles to view abstracts and author bios.
Thursday, October 14th
Welcome & Keynote Address / Bienvenue Officielle et Discours (9:00 – 10:30)
"System of Measures for Excellence in Destination (SMED): Development and Experimental Phase" / "Le Système de Mesures pour L'Excellence des Destinations(SMED): Développement et Expérimentation"
François Bédard, Director-general, World Centre of Excellence for Destinations
Centre Mondial d’Excellence des Destinations
(simultaneous translation will be offered)
Concurrent Session 1 (11:00-12:30)
Market Research, Branding & Advertising
- Real & Inspiring - Parks Canada’s New Brand and Network of Information, Andrew Campbell, Ed Jager and Brenda Jones, Parks Canada
- How Market Research can make the Difference, Luc Durand, Ipsos
- Testing and Evaluating Advertising Effectiveness - The Ottawa Tourism Way, Richard Leigh-Bennett, Harris/Decima
Cultural Parks, Festivals & Innovations
- Pierogies and Cabbage - Place Branding Cultural Festivals in Multi-ethnic Neighbourhoods of Toronto, Kelley McClinchey and Barbara Carmichael, Wilfred Laurier University
- First Nation Innovation in Outdoor Hospitality - A Case Study Analysis of Market Innovations and Capitalization on New Opportunities, Don Jones and Edward Brooker, Niagara College
- Tourists' Perceptions of an Ethnic Cultural Theme Park, Li Yang, Western Michigan University
Visitor Study Methods & Results
- Visitor Trip Diary Methodology: Best Practices and Critical Success Factors, Katherine Devine, KiSquared
- Barkerville Historic Town Visitor Study, Nancy Radman, Ministry of Tourism, Culture and the Arts
- Economic Impact of Beaches, Rachel Dodds, Ryerson University
- Realigning Tourism Development Research to Support Communities in Transition: The Potential Role of Participatory Rural Appraisal Methods, Nicole Vaugeois, Vancouver Island University
TTRA Awards Luncheon (12:30 – 14:00)
Presentation of the DMAC Graduate Researcher’s Award to Denny Kobayashi, Royal Roads University: Assessing the Effectiveness of the Yukon Vacation Planner: A Study of Destination Specific Travel Literature
Presentation of the Gordon Taylor Future Researcher’s Award to Livia Gotardi, Alexis Mayer & Mariela Velkova, Ryerson University: Determining Best Practices for Creating Environmentally Sustainable Festivals
Concurrent Session 2 (14:00-15:30)
Tourism Employment & Investment
- Recent Advances and Insights in Measuring Aspects of Tourism Employment on the Road to Economic Recovery in Canada, Scott Meis, Canadian Tourism Human Resource Council Special Advisor
- Labour Productivity in the Canadian Hospitality and Tourism Sector, Xiaofeng Li and David Prescott, University of Guelph
- Tourism Investment in Canada, 1999-2008, Bogdan Buduru, Small Business and Tourism Branch, Industry Canada
Tourism Connections to Place
- Creative Culinary Tourism Development through Strategic Place Branding: Case Studies of Savour Muskoka, Muskoka, and Savour Stratford, Perth County, Anne-Hee Lee and Stephen Smith, University of Waterloo
- Tourism Potential in Fostering Sense of Place, Robin Reid, Thompson Rivers University
- Sport as an Authentic Tourist Attraction, Tom Hinch, University of Alberta
Affinement des Méthodes (en français)
- Enquête des clientèles hors Québec dans le Québec Maritime, Marlène Fortin, Desjardins Marketing Strategique
- Veut-on d'une méthode précise d'évaluation des foules lors d'un défilé?, François de Grandpré, UQTR, et Marc LeBlanc, Université de Moncton
Plenary Session (16:00-17:30)
Responding to Emerging Challenges to the Canadian System of Tourism Statistics
Moderator, Neil McInnis, Parks Canada
Panelists: Scott Meis, SMMRA; Francois Nault, Statistics Canada; Greg Hermus, Canadian Tourism Research Institute; Michel Dubreuil, Canadian Tourism Commission; Judy Rogers, Research Resolutions Inc.; Denis Martell, Industry Canada; Richard Porges, Tourism B.C.
(simultaneous translation will be offered)
Friday, October 15th
Keynote Address / Discours (9:00-10:00)
"Research with a Capital R: A Powerful, Full-Service Toolbox for All DMOs in Canada" / "La recherche avec un grand R : un programme efficace et intégral pour toutes les OMD du Canada"
Pierre Labrie, former CEO, Québec City Tourism
(simultaneous translation will be offered)
Concurrent Session 3 (10:30-12:00)
Tourism Development & Analysis
- Building Market-Ready Experiences in Small Towns: Observations from the Field, Rob Hood, Thompson Rivers University
- Boating Tourism and Community Economic Development: Understanding Boater Market Segmentation and Amenity and Service Preferences Post-Recession, Kelsey Johansen, Lakehead University
- Segmentation Analysis of Passport Canada Clients, Suzanne Lépinay, Passport Canada
Tourism Statistics Demystified
- Canadian Tourism Satellite Account Demystified, Charles Morissette, Statistics Canada
- What you don’t know CAN hurt you: Changes in Domestic Tourism Measurement in Canada, Judy Rogers, Research Resolutions & Consulting Ltd.
Web-based Market Research
- Bloggers’ Reality as a Marketing Tool for Destination Marketing Organizations, Maria Banyai and Mark E. Havitz, University of Waterloo
- Motivations for Booking Packaged Travel Online, Statia Elliot and Marion Joppe, University of Guelph
- Non-Response Bias in a Web-Based Conversion Study, Dongkoo Yun, Sean Hennessey, Roberta MacDonald and Bobby Cameron, University of Prince Edward Island
TTRA AGM & Luncheon (12:00 – 13:30)
Concurrent Session 4 (13:30-15:00)
Voluntourism
- Voluntourism: Give a Little, Gain a Lot, Merriah Michel, Harris/Decima, Stephen Cheung, Ministry of Community Safety and Correctional Services, and Dan Miller, Hotspex
- Voluntourism: Exploring Innovative Methodologies, Robert Wong, RMCG, Kevin Crockett, KJ Crockett Consulting, and Peggy Staite-Wong, RMCG
Travel Patterns
- The Emerging Market of Brazil, Donna Green, TNS Canada
- Post-Recession Travel Behaviour: The Role of Thrift Shopping, Lee Jolliffe, University of the West Indies and Emin Civi, University of New Brunswick
- How to Uncover Expectations in Tourism, Benoit Duguay, ESG UQAM School of Business
Governance & Sustainability
- Park Staff Members' Perceptions of Governance: A Comparison between Ontario and British Columbia Provincial Parks, Paul Eagles, Windekind Buteau-Duitschaever, Bonnie McCutcheon, Mark Havitz and Troy Glover, University of Waterloo
- A Canadian Standard for Organizers of Sustainable Events, Anne Wilcock, University of Guelph
- The Icarus Foundation: Breaking Down Walls through Research and Collaboration to Achieve a Low Carbon Tourism Destination in Canada, Sonya Graci and Rachel Dodds, Ted Rogers School of Hospitality and Tourism Management, Ryerson University
Plenary Session (15:30-17:00)
Olympic Lessons – Reflections from Vancouver
(simultaneous translation will be offered)