The Canadian Chapter of the Travel and Tourism Research Association is dedicated to individuals interested in advancing the quality and effectiveness of tourism research and marketing. TTRA Canada fosters the value and use of research in the marketing, planning and development of tourism. We are a non-profit organization and a chapter of TTRA, an International association.

Our key objectives are: 

• To serve as a forum for the exchange of ideas and information among Canadian tourism researchers, marketers, planners and developers; 
• To encourage professional growth of tourism researchers, marketers, planners and developers within Canada; 
• To promote cooperation between producers and users of tourism research in Canada; 
• To facilitate the dissemination of tourism research within Canada and internationally; 
• To encourage the expansion of government research relating to the Canadian tourism industry; 
• To foster the relevancy of tourism research programs in colleges, universities and other institutions in Canada; and 
• To support and enhance effective management within the Canadian tourism industry.