TTRA Canada’s 2014 Conference - September 24-26, Yellowknife, Northwest Territories
Travel & Tourism Research on the Edge
CALL FOR PARTICIPATION
Driven by dreams and bucket lists, travelers to Canada are discovering our best kept secrets: unspoiled nature, ancient and incredible cultures, unique cuisine and adventures and experiences beyond one’s wildest imagination. This year, TTRA Canada takes us to Yellowknife, one of the most vibrant, diverse communities in Canada’s North, located on the edge of Great Slave Lake just 500km south of the Arctic Circle.
As planes, trains and roads take us farther than ever before, what used to be a small edge of the travel mainstream is growing. Whether to geographically remote places, for high adventure or real culture, travel on the edge takes us off road, and behind the scenes. This calls for research to expand beyond tradition to understand new motives, trends, patterns, and products, not only challenging our market research, but raising economic development, social and political questions. From Arctic cruising to fly-in fishing, indigenous cuisine to a CN Tour edge walk, this is Canada’s domain.