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The Canadian Chapter of the Travel and Tourism Research Association is dedicated to individuals interested in advancing the quality and effectiveness of tourism research and marketing. TTRA Canada fosters the value and use of research in the marketing, planning and development of tourism. We are a not for profit organization and a chapter of TTRA, an international association

News & Announcements

Partnership Opportunities for TTRA Conference 2014


This year, TTRA Canada’s 2014 Annual Conference, “Travel & Tourism Research on the Edge” heads to Yellowknife, one of the most vibrant, diverse communities in Canada’s North, located on the edge of Great Slave Lake just 500km south of the Arctic Circle.

Hosted at the Explorer Hotel in Yellowknife from September 24th-26th, this year’s conference will once again offer some excellent partnership opportunities.

Who Attends the TTRA Canada Annual Conference?

Approximately 100 delegates from across Canada involved in tourism research:

  • Destination marketers;
  • Leading consultants and market research suppliers;
  • Representatives of city, regional and provincial tourism agencies;
  • Academics from Canada and beyond;
  • Travel and tourism research students

For a complete listing of partnership opportunities in Yellowknife, click here

If you have any questions about partnering with TTRA Canada, please contact Jocelyn Lauzon (









TTRA Canada’s 2014 Conference    -   September 24-26, Yellowknife, Northwest Territories

Travel & Tourism Research on the Edge


Driven by dreams and bucket lists, travelers to Canada are discovering our best kept secrets: unspoiled nature, ancient and incredible cultures, unique cuisine and adventures and experiences beyond one’s wildest imagination. This year, TTRA Canada takes us to Yellowknife, one of the most vibrant, diverse communities in Canada’s North, located on the edge of Great Slave Lake just 500km south of the Arctic Circle.


As planes, trains and roads take us farther than ever before, what used to be a small edge of the travel mainstream is growing.  Whether to geographically remote places, for high adventure or real culture, travel on the edge takes us off road, and behind the scenes.  This calls for research to expand beyond tradition to understand new motives, trends, patterns, and products, not only challenging our market research, but raising economic development, social and political questions. From Arctic cruising to fly-in fishing, indigenous cuisine to a CN Tour edge walk, this is Canada’s domain.

2014 TTRA Canada Chapter Conference - Yellowknife, NWT, September 24 to 26


Come for the Conference. Stay for the Excitement.
By: Richard McIntosh

Visiting Yellowknife is an experience well worth the travel. Travel and Tourism Research Association members and their families will enjoy viewing the spectacular Aurora Borealis, shopping for Northern art or furs, listening to the huskies howl, reeling in a lake trout, meeting a variety of local artists, joining a cultural tour, going for a hike, learning about our gold mining history or simply relaxing and enjoying the friendly casual pace of life in Yellowknife.